THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT - Taste the Lolly of Dracula!

Hello dear fiends and welcome once again to the 'Orrible 'Ouse of Terrible Old Tat! In our past few trips in the chilly archives of the 'Orrible Old 'Ouse we've been looking at the weird world of 1970s ice lollies. Last week we saw how one of the twin titans of the British ice lolly market had struck gold with some spooky themed offerings, in particular the Haunted House lolly. But what were arch rivals Walls up to? Well, naturally they had something to also bring an extra chill to the freezer cabinet...

Now kids have always loved monsters and spooky stuff, but in the 1970s there seemed to be a multitude of scary things for kids (as documented in the marvellous book Scarred For Life that I reviewed here). Now Lyons Maid tapped into this horror boom firstly with the Jelly Terror and Haunted Houses lollies, and later with the Daleks Death Ray, Dinosaurs and King Kong lollies. And so they had pretty much covered all the usual scary fare bases - monsters, ghosts, aliens, and robots. However Walls did manage to fight back by resurrecting from the grave one of the most famous monsters of all-time - Count Dracula!  

Now back in the early '1970s, the immortal vampire was riding high in pop culture. His then current cinematic biographers Hammer, had recently rebooted their movie series by bringing the Count to the present day in Dracula AD 1972 (1972) and The Satanic Rites of Dracula (1973), while Marvel Comics had done something similar in 1972 too with their monthly title Tomb of Dracula. And in 1974, this particular comic was to be reprinted in Britain as a weekly title called Dracula Lives by Marvel UK, something I'm sure was on the radar of the marketing department of Walls, for one of the prime places they advertised lollies was in the pages of comics. 

So then, as no one technically owned the rights to the character of the Count, Walls were free to raise the old vampire from his grave once more to sell ice lollies. Retailing at 3p, Count Dracula's Deadly Secret (later shortened to just Count Dracula's Secret) was a lolly of "midnight black" according to the advertising blurb, which entombed blood red jelly and an ice cream centre. Quite what was so secret about it, no one is entirely sure - was it that the Count was secretly an ice cream man? Sadly we will probably never know... However this enigma didn't hurt the sales of the lolly at all, for Count Dracula's Deadly Secret was a huge hit and haunted the chiller cabinets for many years. 

While most of the lollies we have discussed ultimately only lasted a summer or two, in 1976 Count Dracula's Deadly Secret was still going strong, and even got a new gimmick to keep the kids interested. Now while most lollies came on the traditional wooden stake, sorry, I mean wooden stick, over the years there were several experiments with plastic sticks moulded into assorted novel shapes. Hence in 1976, Count Dracula's Deadly Secret was now boasting it came on a Trace-A-Face stick - essentially a plastic stick that had shapes cut into it to make a stencil. The shapes in question were assorted eyes, mouths and noses so kids could make their own monster mugshots in a crude identikit fashion. Now to be honest, looking back the shapes weren't either very detailed or particularly scary, looking more like a moron's idea of Egyptian hieroglyphics than terrifying facial features from beyond the grave. But back in the day, it all seemed terribly exciting, especially as the adverts proclaimed that the Trace-A-Face sticks were in limited supply. 

Meanwhile in the wider world of pop culture we had the BBC producing a memorable version of Bram Stoker's horror classic entitled Count Dracula for Christmas 1977, while in 1979 John Badham's all-star version of Dracula, with Frank Lagella as the Count and Sir Lawrence Olivier as Van Helsing, flapped onto the big screen. And also on the small screen, in 1980 Hanna-Barbera introduced us to a modern relative of the Count in The Drak Pack. And so with the Count being still big business, in 1981 Walls released a second version of their long-standing favourite.

Taking advantage of new breakthroughs in lolly technology, the new Walls Dracula was an ice lolly actually moulded into the shape of the Count himself! Although it now came only with one flavour, strawberry, this new vampiric snack did carry on the noble tradition that had been begun with Count Dracula's Deadly Secret of staining your lips red. Sadly however this icy incarnation of the Count did not last so long. 

However, as we all know, you can't keep a good man down, for in recent years Count Dracula has been spotted once again in freezers, now with a new cartoony look. In 2013, Unilever who now own Walls, responded to popular demand and resurrected Count Dracula's Deadly Secret, although now just under the banner of "Dracula Lollies". Yes, the Count will always rise up from the grave, and apparently that's true even in the world of ice lollies too...

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT - The Blob from the Haunted House

Welcome once again my dears to the 'Orrible 'Ouse of Terrible Old Tat! Incredibly in this septic isle it is actually still summer - yes, I know, a summer that has lasted more than a fortnight! Unprecedented! Well, possibly not, but certainly for such a heatwave one probably has to go back to the 1970s, which coincidentally, is exactly what we are doing once again this week! Don't fret though, while there may be lions, and tigers and flares (oh my!),  there will at least be ice cream! 

Now ice cream itself goes back to the Ancient Greeks, and the ice lolly has been knocking about since the 1920s. However it wasn't until the 1960s that the great icy snack wars began, and these frozen treats were marketed in a host of flavours, with a legion of gimmicks (as we have previously charted in these dubious missives). Now in previous weeks we have looked at how in the early 1970s, lolly makers had hit on the idea of creating characters and mascots that tied to distinct themes to flog their wares to kids. However also around this time, the very way these chilly snacks were being made was changing. And although lollies were in rude health at the time, with a market supporting dozens of competing items, all the same, to paraphrase Oscar Goldman, they could rebuild them, they had the technology, and they could make them better than they were! Better, stronger, and even more gimmicky! 

Now makers of lollies had been fusing different flavours together, and even making lollies in different shapes for quite a while. A recent breakthrough had been creating lollies with an ice cream centre and this would lead to the next leap forward - lollies made completely of ice cream and moulded in amusing shapes! An early hit in this new breed of lolly was the Brr Blobs from Lyons Maid. As the name suggests, the technology wasn't really up to creating a terribly exciting shape other than a roughly humanoid blob with an in-set smiley face, and they only came in ice cream flavour, but they were excitingly different.

More ambitious moulded lollies were to come however, with Lyons Maid launching Dinosaurs in 1974. Priced 8p, these were formed from two pieces of ice cream, one chocolate and one vanilla, and as you might have guessed, were moulded into the shape of a mighty prehistorical saurian. Ok, the moulding wasn't exactly super-detailed, and in fairness they looked more like generic lizardy shapes, as seen by Mr Magoo sans spectacles. But on the upside, the wrappers came with exciting dino-facts on the back, making an attractive series to scoff and collect.

Arch rivals Walls it seems came late to the moulded ice cream lolly game. Possibly the technology wasn't quite good yet, for even Lyons Maid don't appear to have attempted another shaped ice cream lolly in the rest of the '70s. However when Walls did venture into the moulded ice cream arena, they did knock it out of the park. Launching in the early 1980s, the Funny Feet lolly was a deceptively simple and silly idea - an ice cream lolly shaped like a cartoon foot. And this combination of flavour and absurdity proved to be extremely popular, and when all other lollies aimed at kids had passed away, Funny Feet still endured.

However, back in the 1970s, another ice cream lolly is perhaps the most fondly remembered. In July 1973, Lyons Maid launched a lolly destined to live long in the freezer and indeed in our hearts. It didn't have a fancy moulded shape, although it did come with badges. But this lolly did have another trick up its monstrous sleeve. For this lolly was the fondly remembered and much missed Haunted House!  

Now flavour-wise, Haunted House was nothing to write home about - it was just basically milky ice cream frozen onto a stick. But what made this lolly somewhat legendary was the fact each one had a picture of some horror stenciled on the ice cream in edible inks! Drawn in pink, orange, red, green and blue, there were different pictures on the lollies, with the marketing hook being that you wouldn't know which one was on until you unpeeled the wrapper. The full range was as follows - a ghost, a skellington, some bats, a spider in a web, Frankenstein's monster, a witch and something resembling a close relative of the Jelly Terror! Oh yes, Haunted House delivered a lot of fun for the 4p asking price!

And indeed, while its launch mates such as Captain Cody, Freakout and Freckles were forgotten in a summer or two, Haunted House still lived on, and indeed the memory of its simple but spooky fun is still cherished to this day. However Walls had noticed that the kids loved a monster too, and they would produce a rival icy horror... a lolly that came with a stick through its heart...

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT - Captain Rainbow vs the Green Demon!

Welcome once again dear fiends to the 'Orrible 'Ouse of Terrible Old Tat! Well, the temperatures are still rising, wearing shorts has become a full-time occupation, and the fridge can't make ice fast enough... I really must repair that stuck thermostat in here! Anyhow, it's rather warm and sunny outside too, and during this heatwave we've been exploring the world of the vintage ice lolly. Now then, last time we went back the early 1970s and discovered how leading British lolly merchants Lyons Maid struck gold, or at least a rich vein of pocket money, by inventing assorted cartoony characters for their lollies.

Breaking with the tradition that the name told you the flavour, lollies launched in 1973 such as Captain Cody, Jelly Terror and Freckles sold mostly on the little characters on the wrappers. And after the initial wave, more were to follow. Clearly Lyons Maid were onto something for other companies began to follow in their footsteps. One of their big rivals had been Midland Counties, an ice cream maker who had been going since 1898, but in the early '70s got taken over by Lyons Maid. However the company continued to compete with its new owners in the chiller cabinets for several years after. But of course, Lyons Maid's real rivals, Walls, were picking up on the character concept too. Unsurprisingly perhaps, both companies too launched a range of lollies based on home-spun characters.

Now Midland Counties clearly had clocked that the youth market liked their music, and hence we had two lollies aimed at the Top of the Pops crowd, with Pop Stick appearing to be the lolly for '70s teenboppers everywhere. This move was countered by Walls with the Superstar lolly, which seems to be aimed at the older crowd with a more glam rock feel to it. Likewise Billion Dollar Lolly and Cavalier seemed to be competing on an aspirational tip - with the former appealing to basic notions of wealth, with its gangster-like American tycoon being almost a satire on vulgar commercialism. Whereas the Cavalier proudly recalls our own history, appealing to romantic notions of aristocracy. Although quite what pineapple has to do with the Royalist cause I'm not sure. Possibly the pineapple  still had a lingering reputation as something exotic and for rich folks back in the early '70s.

Lyons Maid's Red Devil got not just one but two competitors, in the shape of the Green Demon from Midland Counties and the Little Imp from Walls. Well, imitation is the sincerest form of flattery! And further characters were to follow too in the next few years. Midland Counties' Chocopotamus continued a long line of food products having animal mascots, although it has to be said few were as nattily dressed and quite as prone to outbreaks of jazz hands. Certainly he made Jelly Jumbo from Walls look positively dour. But on the other non-jazz hand, the Ice Warrior lolly took the cheeky move of nicking the name of one of the telly Timelord's recurring foes and creating a new monster around it. Perhaps they were aiming for a slice of the Doctor Who market so successfully exploited by Walls' Daleks Death Ray. Certainly Midland Counties had form for this type of caper - they had launched a lolly called Rocket which was a carbon copy of Walls' Skyray. Although in fairness, Lyons Maid also did a Skyray-alike called Zoom. The Great Ice Lolly Wars were often fought dirty...

Meanwhile back at Lyons Maid HQ, in 1975 they were refining the concept, and they were clearly now looking at things that appealed directly to kids. Now in 1974, ITV had decided to air the third season of the 1960s Batman TV series - which so far had not been aired at all in the UK - and the result was a new wave of Bat-mania. Also after a humble beginning in 1972, by the mid-70s Marvel UK was in full flow, reprinting the adventures of Spiderman, the Hulk and the Avengers on a weekly basis. Therefore it was perhaps unsurprising that one of the first new lollies for 1975 had a superhero theme. This icy treat was called Captain Rainbow, and yes, I appreciate how camp he sounds now. Launching in March 1975, for the price of 6p the Captain offered lemonade and strawberry ice, with banana kreem and a choc dip. Sadly the Captain didn't fly for long, whether this was down to having an unusual cocktail of flavours or being three colours short of spectrum we do not know... 

Also big in Britain in the early 1970s were a legion of imported US cop shows, such as Cannon and McCloud, with Kojak in particular (which began aired in the UK in 1974) becoming a hit with the kids due to his penchant of eating lollies (but sadly just the regular non-iced versions) and being bald. And so, deftly spotting a bandwagon gathering speed, in September 1975 Lyons Maid launched Crime Squad, half blackcurrant and half mixed fruits flavour ice on the usual stick. Crime Squad also had an added gimmick too. Now back then nearly all lollies came on wooden sticks, and often had jokes printed on them. However Crime Squad had a rare plastic stick which had a stencil on it which revealed a secret code. Which was just as well, as survivors from the 1970s report that flavour of the lolly itself was less than impressive. Arch rival Walls did something similar, but instead tried to tap into the hip world of international espionage with the Superspy lolly. Whether the juices in it were shaken or stirred, history does not record, but declassified documents suggest it didn't have a fancy code breaking stick gimmick. 

However plastic sticks were not the only advances being made in cold snack technology, and new gimmicks and branding concepts were just around the corner. A particularly spooky corner in fact, as kids love nothing better than monsters do they?

NEXT TIME - Taste the lolly of Dracula! 

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT - Freak Out! It's the Jelly Terror!

Welcome back dear fiends to the 'Orrible 'Ouse of Terrible Old Tat! Well, summer is well and truly here with dear old Blighty sweltering in a heatwave and tabloid editors wondering if they can run that "COR WOTTA SCORCHER! " headline again yet. Well then chums, we are going to be keeping our cool with another visit to the cryogenic vaults of the 'Orrible Old 'Ouse and exploring once again the wonderful world of ice lollies... 

Now previously we have seen how in the 60s, 70s and 80s, purveyors of ice cold snackage successful prised pocket money from the nation's children by firstly linking their lollies to well known characters from film and TV. Later on, this marketing gimmick would blossom into branded icy treats, a wild world where characters as diverse as  the Daleks, King Kong, Bananaman, and the Mister Men would get their own lines of ice lollies. However these kind of tie-in deals cost money and could be something of a risky proposition, for the favour and fashions of the playground are fickle and hence while the Daleks conquered the chiller cabinets for several years, and during many of which they didn't cross paths with the Doctor on the telly mark you, no one was particularly rushing out to buy the Black Hole lolly when Disney's answer to Star Wars died a death at the box office. 

However, and let's be honest here, as makers of all kinds of tat have realised down the years, kids are bloody morons. If you can make something that is bright, colourful and sounds cool, even if it is a truly bloody awful product, you can create a playground sensation. Back in the '60s and '70s, no one had coined the term "viral marketing", but the concept that some products could magically capture the public's imagination was already well understood. And in the world of the ice lolly, if you could create a playground craze for your frozen wares, you were quids in. And hence many makers of lollies and assorted sweeties discovered that the right wrapper and the right name could outsell the biggest branded tie-ins.

Now, at first many lollies had just had names derived from their flavours - the all-time classics being the Orange Maid and the Mini Milk - but soon lollies with more inventive names started to appear such as Wiz, Rev, Woppa, and Mivvi. And this was a major breakthrough, as such names gave no clue to their flavours but still sold well because they sounded hip and cool. After all, what self-respecting junior hepcat wants a boring old Lemonade Fizz when you could discover what a Kinky tasted like? 

However while this advance in lolly nomenclature was a seismic shift in the way icy treats were sold, the novelty of giving lollies trendy and abstract names soon became normalised. And hence in the early 1970s, lolly branding was to evolve again, and various characters started appeared in the chiller cabinets that didn't exist anywhere else. Given the hazy and ephemeral nature of ice lolly history, I am not entirely sure who first made this next breakthrough, but a good contender is probably Lyons Maid who launched the Red Devil in April 1973. A regular in the freezers for many years, the Red Devil was a lolly comprising of an ice cream centre encased in fruity red ice. Some of us who remember this lolly may well be inclined to think that perhaps the name came from the fact that it was indeed a bit of a devil to eat, as all too often often the crimson ice you fall away from the ice cream and seek out brand new tops to stain and ruin.

However despite this lolly's propensity for getting kids in trouble with Mum, I suspect it was simply a case of the marketing chaps casting about for a suitable name that was a bit trendy and sounded cool without mentioning a flavour. But the real stroke of genius came when the graphics department designed a wrapper with a little cartoon imp on it. And in a stroke the concept of a brand name and an image coalesced into the idea of creating brand characters, for looking at Lyon Maid's production history, the Red Devil was closely followed by a range of lollies that crystallize this moment in marketing.

Now all of these lollies were united by the fact they they appeared at the same time but also were accompanied by a series of button badges to collect. A vanilla ice cream bar with chocolate chips was named Freckles, which clearly was the name of the cute cartoon spotted dog on its wrapper. Then there was Captain Cody, a old school cartoon hunter who lolly was cream soda flavour with a "raspberry kreem centre" apparently. However typifying the fact that lolly branding was a tipping point, the range also included Freak Out, a strawberry and lemon ice cream whirled together to allegedly "form a psychedelic pattern on a stick", whose badge featured a trippy vision of a long haired singer of indeterminate gender and sanity radiating acid drenched colours. However my favourite of this bunch was the brilliantly designed Jelly Terror.  The lolly itself comprised of a creamy vanilla shell, topped with chocolate, and entombing a strawberry jelly centre, but despite this generous combo of flavours the real draw was the titular Jelly Terror, a marvelous monster with fangs, swirling eyes and a great many legs/arms/tentacles/whatever they are.

Part of the success of this bunch which were launched back in April 1973 was down to the nature of the graphics themselves. Quite cleverly, Lyons Maid had opted for a style that was very kid-friendly. It was individual, energetic and lo-fi, but perhaps most importantly of all, generally the characters looked like something that a kid - admittedly a talented kid - had drawn on a school exercise book. Clearly they were on to something here, for the following year, they even launched a rival to their own Orange Maid, in the form of the Orange Dragon lolly, with a mythical fire-breather rendered in the same style. And in 1974 some new lines sporting more freshly dreamed up characters would appear too. And naturally other companies soon followed suit...

NEXT TIME - we round up more of these forgotten characters from the chiller cabinets and discovered the spookiest lolly of the early 1970s! 

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT #23 - Once Upon a Time in Freezer Far Far Away...

Welcome once again dear fiends to the 'Orrible 'Ouse of Terrible Old Tat! Well, those little brats, I mean, all your little darlings are heading back to school, and hence summer is officially coming to a close. However before autumn begins we've just got time for one last delve in the chiller cabinets of days gone by for a last helping of ice lolly history!

Now then we'd been looking at the rise, fall and the rise again of the branded lolly, that is to say, those icy confections conjured up to bear the name of a popular franchise in the ever-desperate war to prise the pennies out of poppets' pockets everywhere. Now of course, in the late '70s came a property whose branding was legendary and unleashed wave after wave of must-have merch. I speak of course, of the hallowed first coming of Star Wars, that delirious time when while the Force might have been with you, the tie-in tat most definitely was!

George Lucas's homage to golden age SF, that space adventure that out flashed Gordon, didn't actually hit England until the start of 1978. But despite being in the depths of the British winter, Lyons Maid still rushed out a tie-in ice, and hence in February 1978, the Star Wars lolly was released. This was a chocolate iced lolly with a chocolate flavour coating (double choc, nice!) and topped with starry white sugar balls. An intergalactic space taste sensation that could be yours for a mere 10p!

But the magic didn't end there, for this lolly saw Lyons Maid wheeling out a gimmick that they had successfully deployed a couple of years earlier with their King Kong tie-in lolly. But this time said gimmick was bigger and better! For the Star Wars lolly came with a free mask... And not just one mask but a range to collect! And if you did collect them all, and you still have them all in decent nick, well done, as they go for an absolute fortune now! Also the reverse sides of the wrapper featured illustrations and text detailing all the then new and weird looking characters in this exciting new movie. Hence kids could learn who Darth Vader, Chewbacca, C3PO, and R2D2 were, plus get the low down on Tuskan Raiders and Stormtroopers!

The following year, another blockbuster was touching down in British cinemas during the winter months. Yes, this was quite a common occurrence back then, as generally the UK got movies some six months after their US release in the '70s and early '80s, hence the Christmas/New Year season was when all the big movies came out over here. And once again, despite it not being the season to enjoy in a freezing cold snack, Lyons Maid once again had bagged a big brand - this time Superman: The Movie! Hence in January 1979 Superman lolly flew into the freezers. Priced at 10p, the lolly itself was a very simple cola flavoured frozen juice affair. However its big selling point was that said cola flavoured ice was frozen around plastic sticks that bore the carven likenesses of Superman and his friends and foes! OK, that should be moulded not carved, but you get the idea! Once again there was a range to collect, this time 12 in all, pictured below!

Somewhat less explicable, is the other tie-in lolly we got in June 1979 - the  Happy Days ice lolly. This seems something of an odd choice for branding because by 1979 the show, and indeed Fonzie himself, had already well and truly jumped the shark.  However someone clearly thought it was a good idea, and hence seemingly went all out on the design specs for this lolly. No frozen flavoured ice on a stick here, no sir. The Happy Days lolly promised strawberry flavour ice encasing a chocolate bar centre, and topped with red, white and blue sugar balls. While the spherical sugary topping clearly symbolises the American flag, I haven't the foggiest what strawberry ice around a brown log was meant to evoke. Best not think about it... Anyhow, going for a pricey 19p, the Happy Days lolly didn't last too long, and while it was more ambitious in its construction, in this competitive age you needed a lot more that sugary balls to get ahead.

However arch rivals to Lyons Maid, Walls had much better results with their own branded lolly launched in 1979 - the Incredible Hulk lolly! This was a green (natch) ice affair with red/purple sprinkles on top for reasons that have escaped the best minds of our generation. However the main draw was the fact that each lolly came with a picture card showing the Hulk in action and backed with text on his adventures and powers. All in all there were 20 to collect and great fun all round. Certainly it was far more inspiring than the branded lolly Walls released the following year. Seemingly wanting a slice of the blockbuster action, Walls wrangled a deal with Disney for what they both hoped was the next Star Wars. However that movie turned out to be The Black Hole... And I suspect the fact that Walls didn't seem to bother with any cards, masks or send-offs for this lolly speaks volumes about its box office fortunes...

The end of the year however saw Lyons Maid netting another big brand with a Star Trek lolly beaming down in December 1979. Tie-ing to the Star Trek: The Motionless Picture, the lolly was a good deal more exciting than the movie, coming in a tangy pineapple and orange flavour that would at least keep the kids awake. Better still though, each lolly came with a picture card, with 25 different ones to collect. Plus there was a wall chart to send-off for too! .

Lyons Maid continued their run of big branded bestsellers in 1980, with May that year seeing the launch of a second Star Wars lolly, this time to tie-in with the just released The Empire Strikes Back. This time we were treated to a toffee and mint lolly stickers with the wrapper's front boasting a scary Vader in flames while the reverse had illustrations and text about six leading characters in the movie - Boba Fett, Darth Vader, Lando Calrissian, Princess Leia, Han Solo, and Yoda. However the fun didn't stop there - for each lolly came with a sticker, with a series of 12 to collect.

However the end of the 70s were really the last battles of the Great Ice Lolly Wars. And branded lollies and tie-ins started to disappear. For example, after 1980, Lyons Maid only had one venture into the branded lolly arena with 1984's Banana Man lolly, which boasted a chewy toffee centre but that was about it. For sadly at some point in the rightly accursed 1980s, some evil genius realised that all this chicanery to pick the pockets of children was a mug's game. All this tat cost money to produce after all. And who really paid for these lollies anyway? The parents of course! And so, increasingly lollies and ice cream were marketed to grown ups as luxury product. It was the end of an era. And Darkness and Decay and the Red Death held illimitable dominion over all...

OK, perhaps that was a little overly dramatic! But certainly Obesity, and Adult Onset Diabetes, and Cornettos held illimitable dominion over all...

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT #22 - Monkey Business

Welcome once again ghouls and gals to the 'Orrible 'Ouse of Terrible Old Tat! Over the last few visits to this mouldering monument to cheap crap, we've been exploring the world of branded lollies, looking at icy snacks created in the image of some popular property. Now in the early years of the Ice Lolly Wars, such creations were tie-ins to children's heroes on the small screen. But as the end of the '70s approached, bigger properties beckoned!

Now last time we saw how Lyons Maid had revived the branded lolly in the late '70s, and their big rivals Walls were quick to strike back. This other titan of the chilly cabinets countered Lyons Maid's hit Mr Men lollies by snapping up the rights to some other cartoon stars Tom and Jerry giving them a stake in the little kids market. Around the same time, they also launched a lolly called Warlord, which shared a name with a hit boys' weekly comic - Warlord natch - which would enjoy a fifteen year run from 28th September 1974 to 27th September 1989. However I'm not entirely sure if this was a deliberate tie-in officially sanctioned by Warlord's publishers DC Thomson, or just a bit of stealth piggybacking by Walls. However also for the older kids market, they were wheeling out some very big guns indeed.

For at the end of 1976, one of cinema's biggest stars returned to the screen - literally one of the biggest - the legendary King Kong. Nowadays the Dino de Laurentiis Kong remake doesn't enjoy an exactly glittering reputation, and the huge hype around the movie has been almost completely forgotten. According to popular wisdom, it was Star Wars that launched the trend of having hordes of tie-in merch. However as is often the case the so-called popular wisdom is completely wrong. For there were Kong toys, posters, books, lunchboxes and numerous collectible items - a set of Kong Jim Beam glasses anyone? Now in the UK, part of this monkey business was Walls launching a King Kong lolly.

Naturally this was a banana flavour affair with a less easy to rationalise toffee centre and chocolate coating. Having enjoyed these as a nipper, I can confirm they were nicer than they sound. In fact, the lolly proved to be so tasty, it stuck around for a few years after the fuss over the movie died away. However, somewhat ironically, the first wave of Kong lollies came with a promotional item that would later be employed for Star Wars - namely buy a lolly and get a cardboard Kong mask! Now this wasn't a send off so many wrappers job, rather when you bought your lolly, you had to ask the shopkeeper for your free mask. Now I don't have any definite proof for this, but if my memory serves (and indeed it does dear reader), you didn't get a mask every time, and that was because they didn't actually provide a mask per lolly in the boxes from Walls.

And how do I know this? Well, it is because I did actually get my mitts on a Kong mask back in the day, and here's what happened. When I bought it, initially the fella manning the chiller cabinet announced there were no masks left. Now I don't remember doing this, but clearly I must have looked hugely disappointed, and so, after a pause, he said "Hang on, I'll open the new box...". And indeed he wandered into the back of the shop, and soon came back out again bearing a big fresh box of Kong lollies. He quickly slit it open, and in the top of the box was a stack of Kong masks - but a very thin stack indeed, quite clearly not nearly enough masks to equal the stacks of lollies. Even at that young age, I guessed that deliberately not having a mask per lolly was a cunning ploy to get repeat sales. Of course, back then, being a kid who now had a Kong mask, I didn't really give a toss.

Being cardboard, needless to say the mask didn't last long. Which is a shame, as given the collectibility of 1976 Kong merch and the fact that there does even seem to be a photo of those Walls masks online anywhere, if I did still have it I could have sold it and retired on the proceeds... Ah well...

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT #18 - It Came From Beyond the Chiller Cabinet... Or Possibly Skaro (Slight Return)

Welcome once again dear fiends to the 'Orrible 'Ouse of Terrible Old Tat! Now then, on your past few visits, we been hanging around a vintage freezer and exploring the weird and wonderful world of ice lollies of yesteryear. Last time we saw how the long-running Sky Ray lolly had a hugely successful tie-in with Doctor Who, and this week we are looking at a time when the lolly world once again caught a dose of Dalekmania... 

As we have previously documented, well at least in the slack arsed mixture of trivia and flippant remarks that passes for historical research around here, the 1960s were the beginning of the Great Lolly Wars, a groovy time when many corner shops gained a chiller cabinet, which in turn played host to a new wave of frozen confectionary and icy snacks. Now it didn't take long for the highly competitive new market to realise the power of the tie-in, and as well as the previously discussed Doctor Who promos, there were other tie-in campaigns with properties popular with the pocket money crowd. For example, the Orbit lolly had a tie-in with Captain Scarlet, the Sky Ray rival Zoom allied itself with another Gerry Anderson Show Joe 90, while the Fab lolly rather cleverly featured Lady Penelope and Parker from Thunderbirds on its wrappers for a time.

However in the 1970s, the lolly makers would change tack. Throughout the '60s numerous new species of lollies had been concocted, but few ever lasted more than a few years. So then instead of trying to breathe new life into an existing lolly, one that was already looking a little long in the tooth, with some tie-in promotion, they hit upon the idea of cutting out the middle-man and launching lollies directly branded to the tie-in property. And one of the earlier and finest examples of this approach hit the shelves, well the chiller cabinets in 1975. 

Now in the closing overs of 1974, a new Doctor had taken over the TARDIS, with Tom Baker beginning his long-running tenure of the role. And this newly minted Fourth Doctor would meet some old enemies in his first season, most notably with a six part adventure now regarded as one of the great classics of the original series - Genesis of the Daleks which aired in March and April 1975. This tale not only introduced the iconic villain Davros, the twisted genius who created the Skaroine terrors, but also kicked off a fresh wave of Dalekmania.

As we heard last time, lolly giant Walls had made a pretty penny in the first great wave of Dalekmania back in the mid '60s with their Sky Ray tie-in. However while Sky Rays were still rocketing out of chiller cabinets throughout the '70s (and indeed into the '80s too), rather than dust off the old market strategy, instead the boffins at Walls' secret labs created a brand new lolly just for the Daleks! Sporting a tasty combination of mint and chocolate ice cream, in 1975 the Dalek's Death Ray hit the shops! 

Now many of these kinds of novelty brand lollies never lasted long, however the Dalek's Death Ray terrorised the nation's freezers for three glorious years. However apart from having a great flavour - which is more than can be said for other tie-in lollies I could mention), Walls cunningly made the wrappers of these lollies collectible in themselves. The first wave of Death Rays in 1975 - retailing at 5p! -  came with three variants - 

• Plain (no feature) 
• Make A Dalek 
• Win a Real Life-Size Dalek 

However the following year, in 1976, Walls started branding the lollies with the tag-line "From the World of the Daleks", and launched a series of wrappers to collect, that featured art and text all about the Daleks. Here a listing of the full series -

• Transmol
• The Grenium Invisibility System
• Dalek Officer
• The Cyclops Z-Ray
• Daleks and the Ancient Britons
• When the Daleks Flooded the Earth!
• The Swamp Creatures of Terroth
• A Dalek Deep Space Battle Cruiser

And in 1977, Walls repeated the same trick, with Dalek's Death Rays now featuring a series of wrappers detailing "The Incredible Daleks" -

• A Dalek Raid against the primitive Megapods
• How Daleks bend time
• A Dalek ‘Buggy’
• The great Dalek workshops on the planet Styros
• Venusians attack a small Dalek base
•  A fleet of Dalek Starships in a meteor storm
• The Great Laser ‘Destructor’ used to conquer the planet Ur

Now on the face of it, it might seem that these collectible wrappers were something of a step down from the '60s Sky Ray tie-ins, which boasted individual, full colour cards to collect, plus send-offs for books and badges. However while it was undoubtedly a cheaper promotion, it did have some advantages. Firstly the smaller number of wrappers - 8 in the From the World of the Daleks range, and 7 in The Incredible Daleks - meant that it was far easier for kids to collect and complete their sets - by way of contrast the '60s Sky Ray lolly promo featured a whopping 36 cards. Secondly they were also easier to collect - the earlier cards that you had to buy sight unseen, whereas with these, you could just sort through the lollies in the shop and select the wrapper you didn't have.

And I have no doubt that if the Daleks had appeared again on TV in the late '70s, this rather tasty lolly would have lasted longer too. But as it was, the Doctor was not fated to meet his oldest foes again until 1979 in Destiny of the Daleks, and hence with no new appearances to stoke the fires of Dalekmania, sadly the Dalek's Death Ray never returned for the summer of 1978. Of course, by then there was a  new kid on the scifi block and naturally that summer the chiller cabinet was visited by a lolly from a galaxy far far  away... But that's another story! 

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT #17 - It Came From Beyond the Chiller Cabinet... Or Possibly Skaro

Welcome once again to the 'Orrible 'Ouse of the Terrible Old Tat! That's it, come in! Be careful not to trip over all the dropped 'H's mind... Anyhow, what can I get you? Cup of tea? Pack of hedgehog flavoured crisps perhaps? No? Well, at risk of sounding like the Child Catcher from Chitty Chitty Bang Bang, can I offer you a lolly?

Now then, last time we were taking a look at some of the cunning promotions employed to hawk one of Britain's longest-lasting species of ice lolly, the space age Sky Ray from Walls. Now in the mid-60s, this rocket-shaped delight had offered assorted merchandise under the name of Moon Fleet, a kind of pretend NASA for the nation's kids. However later in the decade, in 1967, Walls changed tack and netted a very lucrative tie-in deal indeed. For there was a new figure in the world of SF, an eccentric fellow who travelled in a blue box...

The timing of this Sky Ray tie-in is very interesting, for it comes at the beginning of the Second Doctor era, just as Patrick Troughton was taking over the reins from William Hartnell. Now aside from the excitement this first regeneration brought, the show itself was changing direction too. Hartnell's Doctor had met many strange creatures and interplanetary folk, but he had also journeyed into the past, encountering famous figures, and providing some educational history in a dramatic guise. However in the Troughton era, this sort of story - dubbed  "historicals" by fans - was to disappear. And in its place came more monsters and alien invaders, and the show pioneered what we now refer to as "the base under siege" story line. Of course, the most famous of the show's monsters were the Daleks, and it's no coincidence that the first season of the Second Doctor's adventures featured not one but two Dalek stories, Power of the Daleks  at the beginning, and Evil of the Daleks at the end.

We should also note that in licensing terms the Daleks were very much their own brand. Their copyright belonged to their creator, Terry Nation, who had quickly spotted the market for merchandise. Hence by the time the Sky  Ray promotion came around there were already Dalek branded toys, badges and books, produced separate from any Doctor Who paraphernalia. Hence this Sky Ray promotion was effectively a double tie-in! 

But what of the promotion itself? Well as you can see from the full page, full colour advert reproduced above that appeared in comics such as in the legendary Eagle, this was a two part deal. Firstly each lolly came with a full colour painted card, and secondly by collecting wrappers you could send off for Doctor Who's Space Adventure Book. And in this tome, there were puzzles, Dalek facts, a board game, and of course, pages where you could stick in all the cards and read the story behind the pictures! All of which added up to a double bonus for Dalek fans and lots of repeat sales for Walls as kids collected the cards and wrappers. And thanks to the magic of the interwebs, you can see the full set of cards mounted in a book here

As you can see, the actual Sky Ray lollies themselves turned up in the tale as the vehicles of the Special Duty Space Commandos! A very nice touch! Yes, the Daleks apparently did once have to fight a bunch of interstellar ice lollies! And you thought the Movellans were rubbish enemies!

However it has to be said, the Doctor doesn't exactly closely resemble Patrick Troughton. Some have wondered whether the art was originally done when Hartnell was still the Doctor and hastily (and not very convincingly) altered at the last minute. Of course also by this time, there had been two big screen Dalek movies, starring Peter Cushing as the Doctor, so possibly the somewhat odd looking Doctor is a three-way hedged bet - sort of like a Fly style transporter pod accident involving Hartnell, Troughton and the Cush! 

The campaign was also promoted heavily on the TV, and you can see the original ad here -

And yes, that's not dear old Pat Troughton either! The chap doing his best to hide from the camera is a fellow called Gerry Grant apparently - who surely must take the prize for the most obscure and briefest performance as the Doctor ever!

However this wasn't to be the only time that the Daleks invaded the nation's chiller cabinets... Next time, we'll voyage into the 1970s, to a time when a trip to the corner shop could bring you face to face with a Dalek death ray!