Wednesday, 25 October 2017

THE 'ORRIBLE 'OUSE OF TERRIBLE OLD TAT #29 - A Tune In For All Time Lords


Welcome once again dear fiends to the 'Orrible 'Ouse of Terrible Old Tat! That's it, step inside... But don't touch that! Anywho dear friends, last time we were talking of when the catalogue was king, that now almost forgotten age of non-digital home shopping, a time when with nothing more advanced than a big glossy book, a pen and a stamp or two, you could order all manner of goods to be delivered to your door. However in this pre-internet age, there were actually some items that you could only get through mail order, something their manufacturers proudly trumpeted in the marketing - "Not available in any shop!". And were these rare and difficult to obtain items any cop? Well, therein lies a tale or two... Some were very good, some very bad, and indeed, a few were ugly. However sometimes these mail-order-only goodies went beyond the parameters set by Sergio Leone, and some were just downright weird!

These days, if a show or a movie is successful, it's instantly merchandised to the proverbial hilt, with the brand being instantly licenced for everything from comics to clothes to cruet sets. And in some cases even actual hilts, well, replica swords at any rate. However in ages past, the availability of tie-in items were often sporadic, and often what was up for sale was rather eccentric. Now then, at the close of the 1970s, the most popular SF show, was one of the most popular TV shows  in Britain full stop. With Tom Baker helming the TARDIS, Doctor Who was enjoying a huge wave of popularity. And hence, somewhat surprisingly, it was only in the time of the Fourth Doctor, some ten years into the life of the hit series, that we got much in the way of proper merch. As previously discussed, it was in this jelly baby era that the first proper Doctor Who action figures appeared. Also this was the period when the Target novelisations began to fly off the shelves, and more exciting still, a weekly comic - Doctor Who Weekly - first appeared.  

Back in those pre-web days, specialised publications served a unique role. For aside from serving up content dedicated to their chosen area of interest, such magazines provided a valuable micro market for advertisers and mail order shops. Now then, around the same time, an electronics firm called Shortman Manufacturing wangled a license to produce tat for the Doctor Who brand. But the question was what? Despite its popularity, Doctor Who was always somewhat tricky to merchandise for - there weren't a host of exciting space-age vehicles like the Gerry Anderson shows, the Doctor didn't carry anything in the way of weapons that could be turned into toy guns, and he didn't wear a special outfit or costume either. In those days, even the now very toyetic sonic screwdriver wasn't used that much in the old series. Hence Shortman came up with a novel idea - how about an item that had never and would never feature in the series, but you could stick a Who logo on! Perfect!


And so the TARDIS Tuner was born! Pimped frequently in the pages of Dr Who Weekly and comics such as 2000 AD from 1978 onwards, with a full page comic strip ad, thousands of kids wondered what the hell a TARDIS TUNER was! The adverts proclaimed it was a "A TUNE IN FOR ALL TIME LORDS", but a little careful reading of the blurb revealed it was in effect a jazzed up medium wave transistor radio. Priced initially at £14.25, but later climbing up to £19.91, this seemed a bit steep for a novelty tranny even it if was a rather chunky one -  approximately 20 cm x 15 cm x 8 cm (that's approx 8" x 6" x 3" in old money). 

However powered up by 4 AA batteries (or HP7s as they were back in the day), admittedly it did do other things too! The full, if somewhat cryptic, list of features was as follows -  
  • Mind blowing volume control
  • Built in radio receiver, 
  • picks up radio 1, 2 & 3
  • ‘Laser light control switch’
  • Constant flashing laser lights
  • Radio tuner for crystal clear reception
  • Time warp bleeper control switch
  • Tough moulded matt-black casing stands up to the heaviest landings
  • Sliding door for battery supplies
Wait a minute! This had lasers?!? Take my money now!

Of course it didn't really have lasers, just some bog standard flashing lights. Now I'm not sure whether Shortman were hoping that no one would be daft enough to think the TARDIS Tuner really had lasers, or were actually daft enough to believe the blurb but conveniently also be too stupid to start legal proceedings. Either way though, to a child of the 1970s, flashing lights were very cool in themselves. Yes, I know, simpler times!  *Insert favourite old git rant of your choice here*

So what did this space-age gadget actually do? Well after literally years of idly wondering what a "Time warp bleeper control switch" did, at last the truth can be revealed! Switch 1 toggled the TARDIS Tuner  between  "Radio" or "Lights" mode. In "Radio", obviously you could listen to the radio. No Radio 4 though as this didn't pick up FM, but I'm sure that wasn't a huge deal for the nation's kids. However its in "Lights" mode where things get interesting. In this second mode, you could no longer use the radio, but instead the TARDIS Tuner can be made to emit a range of electronic noises. Well, a range of two electronic noise -  the second switch - "Switch 2" natch - allows you to chose between "Morse Warp" or "Laser Bleep". However by using the volume control you could modulate the pitch of both of these to create eerie space age oscillating tones... or just a racket to annoy everyone else in the house with at any rate! 


The TARDIS Tuner in action!

However one does wonder whether the advertisers had much faith in it as the faux strip hawking it was entitled "Doctor Who and the Turgids". Methinks someone was having a laugh there. But despite soundly horribly low tech to modern ears, and to be honest even potentially disappointing back then, quite clearly the TARDIS Tuner sold well enough, for it was advertised in the pages of Doctor Who Weekly and other comics for several years. And now this totally non-canonical item has become popular with Who cosplayers, with a working model going for a 100 quid recently! 



1 comment:

Russ Chandler said...

I *SO* wanted one of these when I was nine but my folks would just not cough up dosh. Eventually my Tony Tiger tranny set got pinched and they agreed to write me the cheque.

I waited for weeks then to my horror I got a letter returning the cheque and telling me the company had folded.

I was so disappointed I can still remember the feeling of devastation I felt as I write this.